Green Tea Series: Brand R&D & Product Positioning Solutions

This strategic plan is designed to transform the three dimensions of green tea—Aroma, Body, and Freshness—into a highly competitive beverage framework, assisting brands in establishing a clear and logical product selection strategy.



▍Product Tiering Strategy

Based on market positioning and R&D objectives, we have categorized the Green Tea Series into three strategic tiers:


【Premium Pure Tea Tier｜High-End Series】

Recommended Teas: Jasmine Green No. 2 / Daily Green Tea

Characteristics: Featuring superior floral penetration or a powerful Japanese Sencha profile, with straight tea ratings as high as 8.

R&D Goal: Target pure tea connoisseurs seeking high-quality and differentiated flavors. This tier builds premium brand image and lasting flavor memories.


【Core Base Tier｜Core Base Series】

Recommended Teas: Jasmine Green / Jasper Jasmine

Characteristics: A robust tea body with a steady aroma. These teas maintain a stable flavor structure even after adding various toppings and ingredients.

R&D Goal: Serve as the primary base for milk teas, fresh milk lattes, and high-volume beverages, ensuring operational stability and high cost-performance (CP value) for large-scale operations.


【Refreshing Mixology Tier｜Refreshers Series】

Recommended Teas: Artisan Green Tea

Characteristics: Intense tea aroma with a lightweight texture. It features exceptional olfactory penetration and a clean, non-oppressive finish.

R&D Goal: Specifically designed for "Refreshing Fruit Teas," emphasizing the instant sense of freshness upon entry and the explosive aromatic power of the first sip.



▍ST300 Technical Integration Solutions

Green tea is extremely sensitive to brewing details. By utilizing the ST300’s multi-stage agitation settings, we define the optimal flavor profiles for different application scenarios:

"Premium Pure Tea" Induction Strategy (Aroma Induction)

Goal: Maximize the floral depth of Jasmine Green No. 2 and the "Umami" freshness of Daily Green Tea.

ST300 Technique: Employs "Low Temp, Long Rest, Short Agitation." Brewing at 80°C combined with precise 60–90 second agitation cycles induces aromatic molecules into the liquor without extracting bitterness.

"Robust Milk Green" Enhancement Strategy (Texture Enhancement)

Goal: Increase the tea recognizability of Jasmine Green and Jasper Jasmine when combined with non-dairy creamer or fresh milk.

ST300 Technique: Employs "High-Frequency Agitation." Through 180–210 seconds of intensive agitation, a heavier tea structure is released within a limited timeframe, ensuring clear green tea characteristics remain distinct against the milk.

"Fruit Tea Balance" Anti-Acidity Strategy (Anti-Acidity Balance)

Goal: Solve the issue of Artisan Green Tea’s flavor being overpowered when paired with acidic fruits (e.g., passion fruit or grapefruit).

ST300 Technique: Utilizes a "Dual-Stage Agitation Curve." The first stage induces aroma, while the second stage strengthens the body’s weight to balance the acidity and sweetness of the fruit.



▍Commercial R&D Insights

Flavor Plasticity:
The entire Green Tea Series features the ability to "Adjust Flavor via Time." R&D personnel can flexibly fine-tune parameters based on the target audience (e.g., preference for elegant lightness vs. intense richness).

Holding & Freshness:
All teas have undergone stability testing for 4-hour commercial holding. Paired with ST300’s automation, this effectively reduces quality fluctuations caused by manual brewing errors.

Customization Flexibility:
If the existing tiers do not fully capture your brand identity, our "Custom Green Tea Service" can be initiated to tailor an exclusive flavor profile directly from the sourcing level.